Direct Funds

Home delivery and store retail of American style pizzas together with appetizers, pastas and salads. The company operates a central kitchen for base production in Madrid to serve its owned and franchised restaurants. Operations include the central kitchen, the central purchasing function, the store network and the last mile logistics (each store has a number of motorbikes for delivery, to control customer experience). Locations are focused on Madrid, in high density, mid class population residential areas, it also has stores in different provinces of Spain; once a P. Carlos opens, the store is a marketing asset, with table service, with the goal of becoming the delivery brand of choice of the neighbourhood.