IDeA Taste of Italy (2014)
Italian closed-end investment fund dedicated to the food & beverage industry. The fund invests in mid-sized companies that have proved good profitable growth potential, with solid and focused operational models, and led by entrepreneurs and managers who share our vision, values, risks and returns.
Lurisia (Acque Minerali S.r.l.), a company founded in Roccaforte Mondovì (Cuneo area) in 1940, is a producer of premium mineral water and soft drinks in Lurisia brand. Lurisia is one of the best known brands in the Italian market thanks to its premium positioning, the quality of its products and the ability to innovate. The company produces about 60 mn liters of mineral water per annum in a single processing plant adjacent to the Mount Pigna. The natural spring sources are situated at 1,400 m above sea level, and considering the fixed residue of about 35 mg/liter, the water can be included among the prestigious “minimum mineralized waters”. In 2008 Lurisia was the first mineral water brand to package its product in a bell-shaped glass bottle in the “Bolle and Stille” design created by the Sottsass Studio. In the same year the company launched a line of products inspired by ancient Italian tradition recipes (chinotto, gazzosa, tonic water and orangeade), produced with the finest raw materials under Slow Food Presidium. Lurisia sells its products mainly in the Ho.Re.Ca. Italy channel throughout distributors, and in the GDO Italy directly. The company has been present in USA since 1992, and now exports its products all over in the world.
