IDeA Taste of Italy (2014)
Italian closed-end investment fund dedicated to the food & beverage industry. The fund invests in mid-sized companies that have proved good profitable growth potential, with solid and focused operational models, and led by entrepreneurs and managers who share our vision, values, risks and returns.
Gruppo La Piadineria is the largest “piadineria” chain in Italy with over 130 retail stores (directly owned or in franchising) based in shopping centers and urban areas in Northern and Central Italy. The company was founded in Brescia in 1994 by Pierantonio Milani and Franco Beccaria. In 2006 Donato Romano joined as Chief Executive Officer. He has contributed to launch a double figures growing trend, delivering to the current turnover. Operations are lean, fullt standardized and optimized. All the stores branded “La Piadineria” offer the same menu, which includes more than 30 kinds of “piadina” both sweet and salty, cooked and filled directly at the store when placing the order. The dough for “piadina” is entirely produced in the plant in Montirone, near Brescia. All the beverages and ingredients for stuffing are sourced centrally from Italian distributors to guarantee both the efficiency and the product quality, and delivered to each single network store. Since 2010 Gruppo La Piadineria has opened about 10 new stores per year, growing constantly thanks to the positive cash generation.
