Alice Pizza grows with Chef Express: 30 openings expected in 5 years
Partnership between the chain specialized in “Roman pizza” (already 200 stores) and the catering giant in the travel world of the Cremonini Group
IlSole24Ore.com, 26 July 2023
After the recent opening inside the Porta Garibaldi Station in Milan and the upcoming one in Milan Malpensa airport, the alliance between Chef Express, an “on the go” catering giant with a turnover of 636 million and Alice Pizza, which closed 2022 with a turnover just over 100 million, is strengthened.
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The agreement – which provides for a minimum of 30 new openings in the next 5 years in the airport, motorway and railway channels – is part of the strategy already undertaken by Chef Express to expand its brand portfolio and is consistent with the growth path started four years ago by Alice Pizza with the entry of the Italian investment fund, IDeA Taste of Italy.
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Alice Pizza has almost 200 points of sale in Italy and abroad. Founded in 1900, it combines an artisanal production approach with a managerial model that aims to develop in the territory through a diversification of areas and channels that allows it to carry out a stable development plan and balanced growth between directly managed and franchised points of sale.